Blade, a pioneering travel company renowned for its easy app-based booking of scheduled, crowdsourced, and private flights, approached us with an exciting mission—help launch a new flight service in downtown Los Angeles.
Introducing a Revolutionary Flight Service
Upon receiving the initial brief, we swiftly presented three compelling concepts to highlight the unique experiences for business commuters, sports fans, and festival attendees. Over the course of a two-day shoot, Mike was tasked with building a small team to storyboard, produce and create stunning photo and video content to promote their new services across social media, commercial TV, and digital ads.
Art direction, photography, cinematography, editing, production
The Process: A Detailed and Efficient Execution
In the pre-production phase, we meticulously planned the shooting of three commercials over two action-packed days. To optimize efficiency and budget, we strategized every detail, from location scouting to talent selection, set design, wardrobe, call time, and production schedules.
The Outcome: A Captivating Showcase of Blade's Services
Upon completion of the project, we delivered three 30-second commercial spots, featuring breathtaking aerial views and exhilarating experiences that showcase Blade's unparalleled service. We also provided Blade with 75+ high-resolution images that capture the surreal essence of helicopter flights. To enhance their marketing efforts, we delivered 20 digital ads for A/B testing, ensuring optimal engagement and conversion rates.
With the launch of the promotional campaign, Blade experienced a substantial 23% increase in website traffic. Our captivating creatives helped generate an additional $400,000+ in revenue and garnered an impressive 1.2 million impressions, reaching a broad and captivated audience.
